Weighing the risks, costs, and benefits of social media

Increasing numbers of businesses incorporate social media into their outreach, but what are the expected benefits of these investments? What are the risks involved in integrating social media into your business?

Great video here (about 12 minutes) discussing the development of the role of technology and the emergence of social media as a means of communication and dialogue within organizations.

HT: Miles Kimball

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: