I was booking a flight on United.com when this came as an extra add-on:
The offer was convincing and I ended up buying the travel insurance.
I later did some comparison shopping and found bare bones coverage that would have suited me for $20 (from Assist-Card and comparing on insuremytrip.com).
So why did I fall for the offer? I think there are 4 ways the offer nudged me into saying “yes.”
Check out Presh’s post to see his analysis of the effects of:
- social proof
- loss aversion